Guided unlocking and a new trip profile: youMove bike sharing moves up a gear
When bike sharing works, you can tell from two precise moments. The first is unlocking the bike: it must be clear, smooth, with no hesitation in front of the rack. The second is closing the trip: the user wants to understand what they did — where they went, how much they pedaled, what impact they had. These are the two points where a service becomes an experience, or remains just a way to move around.
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